Few people like to travel alone, let alone your customers when making buying decisions. And while personalization has been at the phone number list top of many online marketers' to-do lists, many are drawing the line from the simplest personalization tactics — like adding names phone number list to automated emails — and calling it after. While this kind of email personalization is helpful, it's only one small part of a complex mix of marketing techniques designed to build the connection between your brand and your customers. These methods help generate the phone number list feeling you want your audience to have when they think of your brand, which translates into loyalty and revenue. So let's take a look at a trio of personalization techniques that can help you support your customer, guiding them through every step of the phone number list marketing journey. Segment your customer base We can't say enough about the phone number list power of the segmentation process in email marketing, but many email marketers fail to take advantage of this powerful technique. By using behavioral tracking and other relevant data, you can target your email customers to improve your email relevance and let your audience know that you listen phone number list to their needs and care. Buying behavior When your phone number list customers reach specific spending levels, they embark on a personalized VIP journey that provides them with additional benefits such as coupons, rewards, and special discounts. You can also use their past purchases phone number list to recommend additional items of interest. This is by no means an exclusive list, but it is a good overview of the range of shopping behaviors you can use to create segments for your phone number list marketing efforts. Stage of the trip You can also segment your audience based on where your customers are in the phone number list marketing journey, allowing you to deliver relevant content at every stage. For example, you can provide awareness phone number list content like video ads for the new subscriber or compelling content like case studies for those who are about to make a purchase. Search for benefits If you segment based on the phone number list benefits your audience is looking for, you can offer more relevant and personalized products for each segment. For example, a retailer might segment their audience into groups of people looking for low prices, high-quality organic materials, or even designer brands. While purchase behavior, journey stage, and benefits are just some of the ways you can refine your audience segments,