The personal data market has been experiencing constant growth for years fueled by the proliferation of data collectors. We are talking about data packages capable of giving an exceptional boost to any marketing campaign , but in particular to those based on people. Strategies of this type aim to generate or strengthen collaborations and reduce the costs associated with data acquisition. Third Party Data . These are data that come from domains other than that of the website that the user is visiting . They are aggregated from many different sources and can be borrowed or sourced from data providers.
They are generally considered to be of lower quality mobile number list than the first two types, with rare exceptions: the Facebook user base, for example, generates a gigantic amount of information that . The use of third-party data can be useful to more accurately define the target, but much depends on the quality of the information. In the case of second and third party data, you need to ensure that the partners who supply it guarantee high standards of quality and compliance. full-material-data-driven-webinar Back to index Benefits of people-based marketing As digital channels multiply, devices multiply. No more time for "mass ads" that "shoot" into the pile hoping to hit someone.
Today it is quality that counts, not quantity . Better to reach a few people, but the right ones. Users are savvy, active, capable of choosing and much less inclined to trust the first comer. They can exercise more control over the content they consume. Marketing must not chase them, but guide them through increasingly personalized approaches . One such approach, people-based marketing, can offer four important benefits . Here they are in detail. 1. Define the target more precisely With the boom in research and data analysis activities, marketers can obtain increasingly detailed information on the interests and habits of the.