The tendency to compete with ourselves The speed of movement and action The drive to excellence Once the branding has been developed, marketing must be planned . Nike has created unforgettable campaigns, from which the values and mission defined by the branding clearly transpire. This is the case of " Find your Greatness ", a particularly significant campaign for: Consistency : faithfully reflects the brand's values and mission Clarity : expresses the exact message ("achievements count, not trophies") Sustainability : Talking about ordinary people who succeed in achieving their goals.
Challenge viewers to do the same Telegram Adv Media mobile number list Lab Coca Cola: a drink in line with American values Coca Cola's success has remained unchanged since the end of the 19th century, thanks to an exemplary brand marketing strategy. Thanks to highly recognizable visual elements , ranging from color (chromatic combination of red and white) to the typeface, Coca Cola creates a deep emotional connection with the target. The values of the Coca Cola brand are typically American: Tradition . The history of Coca Cola spans the generations Sociality and sharing . Ability to create connections and social interaction (parties or other get-togethers), summed up in messages such as.
More than just a drink in a bottle Optimism and positivity . positive sensations (happiness and freshness) This is with regard to brand strategy and brand identity. Let's move on to marketing. Consider the Share a Coke campaign . By personalizing bottles or cans with the names of friends, girlfriends, parents or celebrated ("Mum", "Dad", "Who smiles", "Love") Coca Cola focuses on a central aspect of web marketing: personalization . The customer returns to the center of business processes and becomes the privileged contact person for all marketing activities, digital and beyond. When the brand is stronger than the individual products, it means that brand strategy and marketing have done a great job. The brand marketing.