They areThanks to the use of separate URLs for each link, we have virtually complete knowledge from which element of the newsletter you came to our website. In addition, the utm_content tag can be used, for example, to monitor the number of canceled subscriptions from a given newsletter creation campaign. Use the tools Google provides us with an easy-to-use tool that will allow us to quickly generate addresses with UTM tags. s: ga-dev-tools.appspot campaign-url-builder Here we can manage all the tags described earlier. In addition, after authorizing our account at bitly (until recently, it was possible to use a shortened address in the goo.
We can automatically shorten the link, so that it can be Mexico WhatsApp Number List easily inserted into a campaign on Facebook or Instagram. To analyze the collected data, we must use the connected Google Analytics account. In it, going through the options "Acquisition - All traffic - Traffic source" we have an insight into traffic from basic sources such as organic search results, as well as campaigns for which we used UTM tags. In summary. The use of UTM tags in the case of extensive marketing campaigns using various sources of traffic seems to be an indisputable necessity.
Appropriate use of a uniform scheme will allow for easier and more effective data analysis in Google Analytics. Make sure you use UTM tags properly today. Similar entries What is digital marketing? Positioning in a small or large agency? Is your store ready for Black Friday? Introduction to Ahrefs - is it worth it and what are its uses? Yoast SEO – what is it, how to configure it and is it even worth it? Rafał Grochala You probably haven't heard of the Kona project. In the entire internet, only pages mention this extremely advanced.